ანოტაცია: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns - issue, product, information, crisis, and special events (devoting a full chapter to each).
საზოგადოებასთან ურთერთობა 
კატეგორიები
