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English books - Non-fiction Business/economics Blue Ocean Strategy

Business/economics - Kim W.Chan  - Blue Ocean Strategy
ფასი: 25.00 ლარი
კატეგორია: Business/economics
გამომცემლობა: Harvard Business Review Press
ავტორი: Kim W.Chan
გვერდები: 287
გარეკანი: მაგარი+სუპერი
ენა: ინგლისური
გამოშვების წელი: 2015
ხელმისაწვდომი: არის
ფორმატი: 15.5X24.5
აისბიენი/აიდი: 9781625274496
ანოტაცია: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrink

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